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Today’s real estate tip involves a specific question: "What do I do if my home is on the market but isn’t yet sold?" Three factors determine how well a home will sell: exposure, condition, and price.
Exposure primarily involves the real estate company that is hired. We spend a lot of money to successfully market your home on all the top websites. We gather a large pool of buyers that we have control over to make sure your listing is seen. Additionally, we play nice with other local real estate companies, so their buyers also are aware of your listing. We try to set up the best chance for your home to sell.
Sometimes, the condition of the home is not excellent. We suggest walking through your home objectively as though you were a buyer. Would you like what you see? For example, when you walk into the kitchen, are there things on the countertops to distract you from the home? Are the bathrooms clean and shiny? Does it smell good? Build integrity with your prospective buyers by ensuring your home is neat. Be cautious not to lose a buyer based on condition.
The price of a property can be driven up by location and condition. However, if the condition is not excellent, the price needs to be adjusted based on the condition. Drop the price incrementally over time until it re-enters the hot sheet, where it’s sent back out to the public, buyers, and sites.
If the buyers did not express interest in the home, it’s most likely about the price, exposure, or condition. It’s important to address these issues. As your real estate consultant, we can sit down together, and help you understand all these items clearly. We look forward to hearing from you soon!
